Contribution
Primary designer, launched Kinesso & Matterkind
Led visual communications, creative strategy, and global brand identity across all channels
As a Graphic Designer on the Brand Marketing & Strategy team at Kinesso, I led and managed a broad range of creative services, contributing to the company’s brand presence from its earliest days. My role encompassed content creation, global brand identity development, and visual communications strategy across multiple channels. I partnered with cross-functional teams—including Product, Innovation, and HR—on company-wide initiatives, ensuring brand consistency and alignment across all touchpoints. Joining just days before the company's official launch, I played an integral role in shaping Kinesso’s brand as it evolved. This experience deepened my ability to merge technical design expertise with creative strategy to support business transformation and growth.
MATTERKIND LAUNCH
Cadreon underwent a major rebrand to become Matterkind, marking a strategic shift toward a more people-centric approach to addressable media. I was part of the core design team driving this transformation, responsible for creating all visual assets for the launch. From presentation templates and social media graphics to internal communications and brand collateral, I ensured every touchpoint reflected the new identity and vision of Matterkind. Below is a selection of the launch assets I designed, along with a glimpse into the impact of this successful rebrand.
