When I joined TG Therapeutics as a Brand Marketing Designer, BRIUMVI — a newly launched treatment for multiple sclerosis (MS) — had just entered the market. At the time, the brand had a logo and a basic color palette, but little else in terms of visual identity. I took the lead in shaping and expanding the BRIUMVI brand, building a cohesive visual system. Through the creation of both promotional and non-promotional materials, I defined brand guidelines that not only adhered to strict industry regulations but also brought the brand to life in a way that resonated with both healthcare professionals and people living with MS. My work has played a key role in strengthening brand recognition, supporting sales growth, and advancing the company’s mission to enhance the patient experience.