KINETIX is an early stage startup that has developed a video analytics software for athletes. Their solution is an effective platform that collects, measures, and analyzes sports data, providing meaningful insights to drive performance improvement.

They initially joined Techstars as Sea Analytics, focused primarily on the sailing industry. However, over the course of the program, they saw the potential in expanding their market to other outdoor sports. Part of this transformation was to rebrand as KINETIX.

As the Design Associate for Techstars, I worked with the founders to design a new logo for KINETIX that was more scalable to other sectors. I also helped them prepare materials such as a one-pager and pitch deck that they use to tell their story and fundraise from investors.